And from what I've heard they've executed it fairly well thus far. “It is our goal to continue to work hard to define this ideology and support those brewers that provide great liquid.”Ĭraft Beer Cellar has 28 stores in 13 states, with 11 more stores currently in planning.Ĭlick to expand.Hopsters model of onsite beer brewing is genious. “Craft Beer Cellar holds as its integrity and guiding principles three very simple concepts: amazing beer, hospitality and education,” said Schalow. “We are not afraid to have open conversations with breweries about our thoughts and, in fact, have been able to hold some really positive and constructive dialogue about our findings,” said Baker.Ĭo-Founder Suzanne Schalow stressed that Craft Beer Cellar remains a young company with a goal of “selling and supporting amazing beer.” “Whether it is a local brewery, or one from further afield, one thing is true: if it doesn’t stand up to the beers that are currently on our shelves, we will not carry it.”īaker said Craft Beer Cellar has communicated with several of the breweries on the “Do Not Sell” list, and added that the team at headquarters is always willing to revisit those beers. “We want to represent to our customer the very best of the beers we have available to us,” said Craft Beer Cellar Co-Founder Kate Baker. There are many breweries we champion, and we will work harder to represent them in the best way that we can.
The goal, going forward, is consistency across the Craft Beer Cellar brand in terms of offering great beer to customers in all stores.
These lists are not permanent, as we are constantly evaluating new beers and re-evaluating established ones. Reasons include lack of adherence to style, off flavors, and inconsistency in quality.
#CRAFT BEER CELLAR SERIES#
Accompanying that list is a series of breweries whose beer Craft Beer Cellar headquarters has deemed unfit for consumption, and will not be allowed on stores’ shelves. One way we are going to do that, starting at the beginning of 2017, is that all our stores will have a list of required and highly recommended beers (if distributed to the store’s region) to carry. We are continuously trying to stay ahead in this industry. Many of them make amazing beer some of them do not. There are now over 5,000 breweries operating in the United States.
One aspect that has not changed is our commitment to amazing beer, hospitality, and education. Craft Beer Cellar Announces Changes for 2017Ī lot of things have changed for us since we opened our first store in Belmont, MA in 2010.
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